Paramount | Dutton RanchCreative out of home

We helped Paramount+ leave their mark on London. Literally.

For the launch of Dutton Ranch, we took over the concourse at Waterloo station with a huge branded installation built to look like the station itself had been seared by a giant branding iron.

At the centre of the 35sqm site sat a 2.5m-high, steaming red-hot “DR” branding iron, alongside a smouldering imprint burned into cracked, charred tiles.

Every tile was precisely colour-matched to blend seamlessly into the existing station floor, with weathered ranch fencing and authentic metal signage finishing the scene.

What made this one special was the level of artistry and craft poured into every detail – from the scenic finish to the smoke effects – creating one of the most realistic and crowd-stopping installations the station has hosted in a long time.