McVities 100 Years of Choc Digs!Experiential
Over the Bank Holiday weekend, we welcomed thousands of biscuit lovers into a fully immersive world celebrating over 100 years of the Chocolate Digestive for Pladis.
A true labour of love bringing this iconic brand (and def the world’s greatest biscuit) into a living, breathing experience that engaged every sense.
A walk-through timeline of McVitie’s rich biscuit-making heritage
Stunning artwork inspired by — and made from — biscuits
A bespoke ‘Biscuit Bar’ serving limited-edition chocolate digestive creations
The chance to win exclusive McVitie’s merch
A VIP launch party to kick things off in style
