Autotrader: Car Vending MachineCreative out of home
Autotrader wanted a creative idea to showcase their ease of service and haggle-free benefit.
The world’s first contactless car vending machine was unveiled in Spitalfields Market, giving motorists a chance to buy a brand-new car via contactless payment on their smartphones.
The vending machine featured a brand-new Renault Zoe at a pre-haggled price.
Research by Auto Trader revealed ‘haggling’ to get the best deal is Brits’ biggest anxiety when it comes to buying a new car.
✪ 100+ media articles
✪ Over 5,000 people reached at Spitalfields’s Market on launch day
