channel 4Experiential

To promote the Channel 4 series ‘Make Me Prime Minister’ – we created a replica of the No. 10 Downing Street façade.

The activation gave the public a platform to share policy ideas and have their say on what they would do if they were elected Prime Minister.

 

We toured London, Manchester, Birmingham and Glasgow with the set – activating with local talent and influencers while editing and publishing content on-the-go.

✪ 198 million earned media reach
✪ Over 150 people interviewed across three UK cities
✪ 4.3 million social media reach

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