To promote the Channel 4 series ‘Make Me Prime Minister’ – we created a replica of the No. 10 Downing Street façade.
The activation gave the public a platform to share policy ideas and have their say on what they would do if they were elected Prime Minister.
We toured London, Manchester, Birmingham and Glasgow with the set – activating with local talent and influencers while editing and publishing content on-the-go.
✪ 198 million earned media reach
✪ Over 150 people interviewed across three UK cities
✪ 4.3 million social media reach