NYX Face GlueCreative out of home
We teamed up with NYX Professional Makeup to demonstrate the staying power of The Face Glue primer.

The show-stopping Westfield activation saw drag star Ella Vaday suspended from the billboard to demonstrate the brand’s ultimate hold.

The work illustrates the benefits the brand’s new Face Glue Primer using influencer reviews to highlight its hydrating properties and flawless 24 hour make up grip which is transfer and fade resistant.
