Pimm’s: WimbledonExperiential

To amplify Pimm’s partnership with Wimbledon we created pop-ups for fans to watch matches live – in locations in London and Manchester.

The screening area included a Pimm’s garden and bar – where guests can relax on red and white striped deckchairs and soak in the sun.

We created a special afternoon tea. With a Pimm’s twist, including scones paired with Pimm’s-infused jam and clotted cream, waffles and strawberries soaked in Pimm’s and a Pimm’s Eton Mess.

Sample cocktails included the classic Pimm’s No.1 cocktail, the new Pimm’s Spritz cocktail, which includes a splash of sparkling wine and Pimm’s No.6 (Vodka Cup) with botanical or citrus tonic.

For a frozen treat, there were Pimm’s POPS available – ice lollies created with the British tipple.