Premiership RugbySpecial Builds
Gallagher Premiership Rugby wanted a visual spectacle to launch the start of the season.
A giant portrait of rugby players Joe Marler, Maro Itoje and Faf de Klerk was unveiled at Twickenham Stadium in London – the biggest creation of its kind.
The 7000m squared portrait (the UK’s biggest outdoor painting) covered the entirety of the Twickenham pitches.
It was created overnight by a team of eight artists using white pitch marker and was visible to Heathrow passengers flying above the stadium.
✪ 230+ national, consumer and regional articles
✪ 326% increase in direct traffic to @premrugby Instagram channel
✪ 4.6 million social impressions
✪ Viewing figures across opening weekend hit 1.26 million – the largest on record