Samsung: Flip & FoldExperiential
A unique retail experience was created to allow customers to explore the features of the Samsung Galaxy Z Fold3 and Z Flip3 – it toured across 3 shopping centres in the UK.
The concept was inspired by the functionality of the new phone range and was designed to put product directly in the hands of consumers.
A kaleidoscopic box built with mirrors, colour and light that acted as a selfie space allowing visitors to capture engaging content
Multi Window, the new Galaxy Z Fold3 helped visitors to mix and produce their own audio-visual display – playing with colour, music and movement.
✪ Over 12,000 visitors across all sites
✪ 80% of visitors rated the experience as ‘excellent’
✪ 44% said they’d buy a product having been through the experience
✪ 100+ social media posts per day