Samsung Galaxy S24 LaunchCreative out of home
Samsung wanted a show-stopping spectacle on the launch night of their new flagship phone.
In one of the UK’s biggest ever drone displays ever staged – 550 drones took to the night sky including a UFO, the solar system and planets over Canary Wharf.
The show celebrated the launch of the new Samsung Galaxy S24 device featuring Galaxy AI technology.
The display, which stretches over 160 meters wide, was designed to symbolise the ‘infinite possibilities that come with artificial intelligence’.
✪ Over 1000 people from leading retailers, media and influencers attended the live launch.
✪ 300+ news and broadcast items – from the Metro to Forbes magazine