Samsung Galaxy S24 LaunchCreative out of home
Samsung wanted a show-stopping spectacle on the launch night of their new flagship phone.
In one of the UK’s biggest ever drone displays ever staged – 550 drones took to the night sky including a UFO, the solar system and planets over Canary Wharf.
The show celebrated the launch of the new Samsung Galaxy S24 device featuring Galaxy AI technology.
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The display, which stretches over 160 meters wide, was designed to symbolise the ‘infinite possibilities that come with artificial intelligence’.
✪ Over 1000 people from leading retailers, media and influencers attended the live launch.
✪ 300+ news and broadcast items – from the Metro to Forbes magazine
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