Samsung Infinity DisplayCreative out of home

Samsung wanted to showcase their new Infinity Display screen and bezel-less design.

The unique COOH builds feature an entirely see-through screen to create the illusion of the Infinity Display.


We built and toured a supersize 7×3 metre scale model throughout the UK – each of the installation sites were selected following a public poll to find the locations that give Brits infinite pleasure.

Locations included London, St Ives, Stonehenge and Bournemouth.

✪ 100,000 people visited the OOH sites in one week
✪ The campaign reached 86% of all UK adults
✪ 8.4 million social impressions in a single week
✪ 400+ fully branded editorial features

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