Samsung: Notting Hill CarnivalCreative out of home
A trio of Caribbean soca dancers entertained passers-by as Samsung unveiled on the iconic Piccadilly Circus screens a trailer for the first ever digital Notting Hill Carnival.
The exclusive trailer, shot by our production team entirely in 8K using their S20 devices, played every hour throughout the day before the digital event starts online at the official Notting Hill Carnival website.
✪ 400+ media articles across national, consumer and regional with an earned reach of 38 million
✪ 15 million video views
✪ Samsung achieved the largest SOV over any other Notting Hill Carnival brand partner
“It was a joy to see us represented so authentically in a space that Carnival has never been exposed to before.”
Mia Maugé, Head of PR & Comms, Notting Hill Carnival