Shopping On IceExperiential

For Supermarket chain, Iceland, we launched the world’s first in-store ice rink in Stratford to bring some family fun to the Christmas food shop.

The store was refitted with 250 square meters of synthetic ice to complete the spectacular transformation – allowing families to shop and skate.

The concept was in response to research which found that four in five parents (83%) wish they had more time to enjoy the run up to the big day and nine in 10 children (89%) finding the Christmas food shop boring.

✪ 500 families skated
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