Simon Cowell launches search for UK BoybandCreative out of home

We helped Simon Cowell announce his search for the next boyband sensation – with a piece of COOH.

Cowell surprised Londoners by erecting an XL billboard sign that reads, ‘Simon needs you! Future megastars wanted for new boyband. No time wasters.’

The unexpected sight of the Britain’s Got Talent star turned heads as he was seen scaling a ladder in dungarees, armed with a brush and bucket of poster paste.

The image was used in editorial coverage around the world and clips of the activation were shared by the star on his social media channels.