Sky Atlantic: FortitudeStunts
We created an animatronic polar bear to mark the launch of Sky Atlantic’s arctic crime drama Fortitude.
Londoners were faced with a rather unexpected, and somewhat terrifying, sight as a life-sized polar bear took to the streets.
The fully-animated creature, which took two people to operate, was spotted in locations across the capital – coming face to face with commuters at Charing Cross, before wandering across Hampstead Heath and even plodding along the South Bank.
✪ 47 million social impressions
✪ 1000+ global news articles
✪ 1.7 million viewers – the channels biggest audience on record for an original show
✪ 1411% increase in on channel show average
