Sky Kids LaunchExperiential

An illuminated statue of Miffy was revealed at Observation Point to mark the launch of Sky Kids, a 24-hour ad-free television channel aimed at children under the age of 7.

The unveiling of the illuminated three-metre-high statue, was part of a pop-up exhibition including installations around the capital including Where’s Wally and Morph.

✪ 110+ national, consumer and regional media articles
✪ 100,000 footfall across launch week at Observation Point and Potters Field



“We’re SO pleased with how this has landed – as was everyone internally”

– Sky Head of PR, Content & Brand

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