Sky Kids LaunchExperiential
An illuminated statue of Miffy was revealed at Observation Point to mark the launch of Sky Kids, a 24-hour ad-free television channel aimed at children under the age of 7.
The unveiling of the illuminated three-metre-high statue, was part of a pop-up exhibition including installations around the capital including Where’s Wally and Morph.
✪ 110+ national, consumer and regional media articles
✪ 100,000 footfall across launch week at Observation Point and Potters Field
“We’re SO pleased with how this has landed – as was everyone internally”
– Sky Head of PR, Content & Brand